When Reach Records approached us about developing some motion films projects for one of their artists for their Fall 2012 tour, we were very interested. Creating visuals that help create a moment and an experience for a concert is quite fun. It is powerful to think of how your visual work can amplify the artist’s voice and immerse the crowd into total sensory-filled experience.
Trip Lee is a fantastic artist and was amazing to work with on these three projects. He had some great notes and ideas as starting points, but was exceptionally generous with creative freedom and wanting us to take our inspiration from his music and run with it. We were able to create three completely unique films for his concert set.
Reach Records had designed a great set design system with LED screens spanning the stage width. The arrangement put a large panel in the center and two smaller panels on each side of the center panel.
Project 1: “WAR”
For “War” we researched public domain footage from World War I, II, Korea, and Vietnam and assembled the best of hours of footage into an action packed three and a half minutes.
Project Details: Film footage edited in Adobe Premiere Pro. Color and visuals effects with Adobe After Effects.
Brenton Smith: Art Direction, Editing, Motion Design, Color
Chris Skeene: Footage Research, Editing
Margo Edwards: Research, Project Management
Annie Smith: Footage Research
(film coming soon)
Project 2: “NEW DREAMS”
For “New Dreams” our inspiration was from the art direction of Trip’s album. His album art features an orange spray paint bar across the front. From that, we decided to tell the story of “New Dreams” through with orange paint. The paint animates on and off and carries the text and visuals along with it. We really loved using the outer panels to specialize content. We were able to use the outer panels to add repetition and movement across the screen with heightened proportions giving a greater sense of action on the screen.
Brenton Smith: Art Direction, Motion Design
Justin Salzer: Motion Design
Project 3: “TAKE ME THERE”
For this project we wanted to push ourselves to find another unique way to convey the story of the song. We had used footage in “War” and motion graphics in “New Dreams” and so naturally we wanted to go with 3D design. We designed sequences that helped translate the distinct stories in each verse of the song. We created the project in Maxon’s Cinema 4D and added addition color and effects in Adobe After Effects.
Brenton Smith: Art Direction, 3D Design, Motion Design